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A campaign for TacheBack on behalf of male cancer research charity Everyman, which raises money every September by getting men to grow moustaches. My role on the project was to Lead the Design on a fully integrated campaign, fronted by comedy character Keith Lemon. The campaign involved redesigning the website, creating a series of films encouraging men to participate and for women supporting men taking part. The whole campaign ran alongside a social media seeding strategy, London underground cross-track digital displays, Premiership football match displays and a series printed material. |
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Website and advertising campaign for Talk to FRANK to raise awareness about the effects of Cannabis amongst 11 - 14 year olds. The site allows people to experience first hand the effects of Cannabis, providing experiences of Paranoia, Panic Attacks and Puking. My role involved working as part of a creative team to originate the ideas for the campaign, and lead designer - overseeing a team of designers, developers, and a photographer. |
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An Interactive site providing information on the darker side to Cocaine. The site was targeted at 15 -16 years olds, and was developed around the Pablo TV campaign produced by Mother. Working alongside the design lead on the project, my role was to produce the design layouts for the Addiction, Nose, Law and Pablo sections of the site - I also assisted in the development of the online advertising. |
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Pitch design for ghd Hair - my role in the pitch was to lead the design and art direction of the Website visuals. The idea behind the site was to provide visitors with an engaging customised journey, enabling them to find the products they require easier and quicker. |
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A microsite for the unveiling of the new Mini Clubman model. The brief was to create a buzz around the notion of “otherness”. When users enter the site they see a revolving door, with a counter above it. To see what was behind the door, users had a 10 minute period to access the site once the countdown had hit zero. Every week, for 6 weeks the doors would open up to reveal a new short film based around this. |
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SmallSteps4Life is a programme led by the Food Standards Agency in partnership with Change4Life and Get Set London 2012. The first stage of the website aims to encourage young people to eat healthy and get active. The site is split into three main sections, Teachers, Primary School and Secondary School. Each section provides a variety of fun quizzes, games and information to help schools take part. My role on the project was to lead the design and art direction of the campaign. Expand this section » |
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Working alongside the Profero Milan office in the Pitch win to create a site that promotes the Nike Mercurial Vapor boot, featuring Zlatan Ibrahimovic. The idea behind the site is to improve the football skills of Italian teenagers through a series of online tests to find out what type of player they are. At the end of the tests they can find training programmes to improve their skills. The site also featured a set of videos with Zlatan Ibrahimovic, showing the two sides to his game. |
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Website design for the Western Union Foundation. The purpose of the site is to provide information on the various charity programs that Western Union help support in different communities around the world. My role on the project was to lead the design, creating all of the visuals and setting the style and art direction for the site. |
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A website re-design for the Western Union yes! effect to expand into world music for up and coming artists around the world. The purpose of the re-design was to enable the site to act as a portal for all the yes! effect projects run by Western Union with a mix of new content, and content from the previous phases. Expand this section » |
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As part of the pitch win for the global Western Union account, World in Motion is an idea to create a website that allows people from every country to post their journeys across the world. The purpose is to provide useful information for others also planning to move to another country. The site also allows people to explore the history behind emigration, showing where people have moved to and from throughout time. |
